http://www.projectwonderful.com/ is another one I've heard that's supposed to be cheap, but haven't looked into it much.
Advertising is hard to get right. Unless you're lucky and hit on the exact right combination of appearance/wording/platform on the first try then you'll probably end up pissing away a bunch of money with little return. It takes a lot of experimentation and split testing to figure out what works. Facebook ads are nice because you can choose specific demographics to target which makes it a little less scattershot. We did get some tangible results from tk's & burnt's ad campaigns, but nothing that appears to have lasted.
Facebook ads are good. But I just don't really see the results.
Or maybe I am just using it wrong who knows.
I am debating purchasing about 3-6 months worth on the two websites I posted and the website mouse posted.
If I blow some cash so be it.
Trial and error is what I am going to call it.
The question now is when do you guys think I should begin?