Warcraft II Forum
Warcraft II => Server.War2.ru => Topic started by: Fredrik Eriksson on April 24, 2015, 12:46:51 AM
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I investigated a little quickly what I believe are the most relevant searches for http://en.war2.ru/ (http://en.war2.ru/) and found out the site is ranking the site ranks pretty well. This is for Google.com and USA area.
But as you could see there is some SEO to do to get the top positions.
This is 1 thing that could get us more players.
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Nice, I remember reviewing most of these keywords with iL last year around the time the redesigned site was launched, and I do believe we're ranking better for them now then we were then. It's probably due in large part to Burnt's heroic promotion efforts, and I think the URL change has improved the site's general credibility as well. I'm really happy with how smoothly that transition went.
Continuing to promote the site and improve ranking is one area where the community can really pitch in and help. One person intentionally "building" links to en.war2.ru is technically considered unnatural by search engines, but a whole community of people linking to it from their various websites, social profiles, etc. etc. are exactly the indicators they look for in an authoratative website.
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The other language sites need to get worked on especially the spanish site, I guarantee you will get a huge amount of new players. You can then target keywords that other language players would be looking for.
The main keyword I think is "warcraft 2 download" and we are sitting at number 3 now with en.war2.ru/downloads/ . If we can get to #1, again another huge surge of players. Also you need to give a better description in the meta tag
"War2.ru offers a free Warcraft 2 Download (below) that's just 13mb and requires no CD Key. Our server gateway is prepopulated so you all you have to do is ..."
This is what is showing up in the search engine. Not horrible, but can be improved a lot, you need to manually enter the meta tags cause it seems like it is just scraping the site.
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Burton suggested prioritizing Portugese, he's had very positive results from serving FB ads specifically to Brazilians.
This is what is showing up in the search engine. Not horrible, but can be improved a lot, you need to manually enter the meta tags cause it seems like it is just scraping the site.
True, and can do. Do you have any suggestion for the wording?
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Just off the top of my head.
Free Warcraft 2 Game Download. Compatible with Windows XP/7/8
Also change the title from "Downloads - Warcraft II" to Warcraft 2 Downloads.
This should suffice for now, but when I get some time I will do some keyword research and may have some future suggestions. I used to be an internet marketer for 3 years before I got into online poker so I know my shit.
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First column tells you how many searches there are per day for each keyword.
Based on this, our main page title should be changed from "Warcraft II - Free Online Server" to "Play Warcraft 2 Free Online" so we will target the main words here.
en.war2.ru/downloads can target warcraft 2 download so change its title to "Warcraft 2 Download"
(http://i62.tinypic.com/11qnwxw.jpg)
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Also we could make a seperate page to target warcraft 2 battle.net edition,and warcraft 2 tides of darkness since these are big searches as well. They could be a description about each game and stuff. Both these combined would bring ~100 more hits per day if we got a good ranking, and definatly make a page about warcraft 2 cheats, 80 hits a day wtf? lol
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^^^^^^^^^^^^^^^^^^
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Cool!
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Great observations, thanks for taking the time to look into it. I changed the home page title and download page title & meta; since those are the two highest ranking pages and they're already getting a lot of impressions, the change should definitely have a big impact on CTR.
Also we could make a seperate page to target warcraft 2 battle.net edition,and warcraft 2 tides of darkness since these are big searches as well. They could be a description about each game and stuff. Both these combined would bring ~100 more hits per day if we got a good ranking, and definatly make a page about warcraft 2 cheats, 80 hits a day wtf? lol
Yeah, I had the same thought. Those and other keywords can easily be targeted with sub-pages, and having those more relevant pages ranking for those kws instead of the home page should also boost the CTR.
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Heh, we went from 3 to 2, by changing II to 2 in the title nice. Will be interesting to see how warcraft 2 download changes after google updates the cache for the site, we are currently at #3.
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Someone with a wikipedia account, make a section about war2.ru on http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness (http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness) and give us a link. That is the number 1 hit for warcraft 2.
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Someone with a wikipedia account, make a section about war2.ru on [url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url] ([url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url]) and give us a link. That is the number 1 hit for warcraft 2.
Since ur "war2's #1 player" i nominate you for this great honor.
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If we want to get #1 for warcraft 2, I say we get axo to 301 redirect war2.warcraft.org to en.war2.ru and we will get all that link juice and it should be enough to get us #1 rank for warcraft 2 and improve our rankings in some of the others. We can just add the pages from his site to en.war2.ru .
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If we want to get #1 for warcraft 2, I say we get axo to 301 redirect war2.warcraft.org to en.war2.ru and we will get all that link juice and it should be enough to get us #1 rank for warcraft 2 and improve our rankings in some of the others. We can just add the pages from his site to en.war2.ru .
[emoji122]
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Heh, we went from 3 to 2, by changing II to 2 in the title nice. Will be interesting to see how warcraft 2 download changes after google updates the cache for the site, we are currently at #3.
Hah! That's so sweet.
Someone with a wikipedia account, make a section about war2.ru on [url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url] ([url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url]) and give us a link. That is the number 1 hit for warcraft 2.
Can do that, but Wikipedia's gonna be tough to beat.
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Heh, we went from 3 to 2, by changing II to 2 in the title nice. Will be interesting to see how warcraft 2 download changes after google updates the cache for the site, we are currently at #3.
Hah! That's so sweet.
Someone with a wikipedia account, make a section about war2.ru on [url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url] ([url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url]) and give us a link. That is the number 1 hit for warcraft 2.
Can do that, but Wikipedia's gonna be tough to beat.
a link from that wikipedia site plus a redirect from war2.warcraft.org and all their content added to war2.ru would get us pretty close based on my calculations but it might still not be enough but eventually we could overtake it as our site will continue to get links and nobody really links to that wiki page anymore.
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I really don't see that happening though, and I wouldn't want or expect Axo to axe his entire site for our benefit. Yeah we could mirror it, but still.. I dunno, maybe I'm just being sentimental.
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I really don't see that happening though, and I wouldn't want or expect Axo to axe his entire site for our benefit. Yeah we could mirror it, but still.. I dunno, maybe I'm just being sentimental.
He already was willing to do that with the forum, and nobody really visits that site anymore. If we mirrored it I am sure he would be on board. It would also get much more use and visibility on Ru.
Look at the difference between #1 and #2 in terms of clicks, it gets DOUBLE the traffic.
(http://searchenginewatch.com/IMG/542/261542/percentage-of-traffic-by-google-results-position-chitika.png?1429722233)
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He already was willing to do that with the forum, and nobody really visits that site anymore.
Yeah, but did that ever happen? Even if he's on board with the idea, his involvement in WC2 these days is nil.
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his involvement in WC2 these days is nil.
thats new!
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Someone with a wikipedia account, make a section about war2.ru on [url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url] ([url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url]) and give us a link. That is the number 1 hit for warcraft 2.
Since ur "war2's #1 player" i nominate you for this great honor.
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Links from Wikipedia are rel="nofollow" and doesnt affect the rank
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Someone with a wikipedia account, make a section about war2.ru on [url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url] ([url]http://en.wikipedia.org/wiki/Warcraft_II:_Tides_of_Darkness[/url]) and give us a link. That is the number 1 hit for warcraft 2.
Since ur "war2's #1 player" i nominate you for this great honor.
Sent from my Motorola DynaTAC 8000X
Links from Wikipedia are rel="nofollow" and doesnt affect the rank
no follow still effects rank, not as much as do follow of course but still and it gets you some extra hits as well.
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no follow still effects rank, not as much as do follow of course but still and it gets you some extra hits as well.
Nothing to fight about :) but Matt Cutts says: "In Google, nofollow links don’t pass PageRank and don’t pass anchortext"
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no follow still effects rank, not as much as do follow of course but still and it gets you some extra hits as well.
Nothing to fight about :) but Matt Cutts says: "In Google, nofollow links don’t pass PageRank and don’t pass anchortext"
That doesn't mean it won't help your ranking tho. Not fighting, but I have read case studies on internet marketing blogs who have ranked sites using only no follow, pagerank is pretty irrelevant these days, page authority is much more accurate metric
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Links from Wikipedia are rel="nofollow" and doesnt affect the rank
I'd say even a link with "nofollow" could be useful for people who read wikipedia and follow the links from there.
Another problem we got several years ago with russian part and russian wiki:
Russians tried to add the link to war2.ru, but wiki's moderators removed that link quickly. No idea how to add that link to wiki to keep it permanently.
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Links from Wikipedia are rel="nofollow" and doesnt affect the rank
I'd say even a link with "nofollow" could be useful for people who read wikipedia and follow the links from there.
Another problem we got several years ago with russian part and russian wiki:
Russians tried to add the link to war2.ru, but wiki's moderators removed that link quickly. No idea how to add that link to wiki to keep it permanently.
it has to not look like spam, like "download free warcraft 2" it will get deleted. it should be disguised as information. I would do it but I don't know the syntax for wiki off hand and it will take me time to do it.
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it has to not look like spam, like "download free warcraft 2" it will get deleted.
It looked like "last active war2 server in the world" or "currently active war2 server". It was truth, but they deleted that link...
I'm not experienced in wiki editing, so i have no idea how to do that properly, but i agree such link would be great.
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I think ganz needs to be promoted!